Celebrity endorsements are today quite in vogue. However that brings in risks attached to both brands in question. A short term negative image for one is not likely to translate into a negative image for the other. This is because an Aamir or SRK are today brands in their own right. They are not endorsing a product to seek publicity but its a mutually beneficial relationship.Yes celebrities must not support products which may be harmful or may mislead the younger generation in any way. They after all look upto these stars as the all-encompassing icons. But again, media/image issues like these are bound to crop up once in a while when we talk of big brands. Hence the best step is to wait and watch till there are lobbies on both sides to even out the issue with / without your investments ;)
Reshmy Warrier 2006-09-11
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