Airtel was the official partner of Kaun Banega Crorepati. The brand therefore saw a blend of interests when its brand ambassador, Shah Rukh Khan was given the opportunity to host this popular show. Portland India came up with this Double sided Display to show case the balance between Airtel & Airtel’s brand ambassador’s association with the television show. Shah Rukh's one hand held the Crorepati coin and the other held the Airtel mobile. The Crorepati coin rotated adding on to the captivating power of the display. The creative was also adapted on to hoardings with some modifications as part of the Airtel Kaun Banega Crorepati campaign.Portland Team: Reshmy Warrier, Prakash Upadhyaya
Start Date: 25 Jan 07
Airtel announced the launch of ‘Airtel SongCatcher’ – India’s first instant music on mobile. This innovative service completely transformed the way mobile users could download songs of their choice. Airtel wanted to showcase the Songcatcher in a realistic sense. Portland India found this opportunity by transforming the display space to a loudspeaker pole with a young guy perched to catch the music. The Agency innovatively painted the back of the cut out on either side with the colour black. This gave it a shadow effect in the day and it merged with the background at night. As a massive ‘3d-like’ Cut out on a Loudspeaker Pole, this Catcher not only caught his song but also the attention of those who traveled past.
Start Date: 25 Jan 07
Airtel announced the launch of ‘Airtel SongCatcher’ – India’s first instant music on mobile. This innovative service completely transformed the way mobile users could download songs of their choice. Airtel wanted to showcase the Songcatcher in a realistic sense. Portland India found this opportunity by transforming the display space to a loudspeaker pole with a young guy perched to catch the music. The Agency innovatively painted the back of the cut out on either side with the colour black. This gave it a shadow effect in the day and it merged with the background at night. As a massive ‘3d-like’ Cut out on a Loudspeaker Pole, this Catcher not only caught his song but also the attention of those who traveled past. Portland Team: Reshmy Warrier, Prakash Upadhyaya
Start Date: 21 Dec 06 
Smart Sleek Small Stylish is the tag line of the new Blackberry Pearl by Airtel. Being the first to launch this new phone, Airtel wanted the launch of this model to be anything but Small. A true to life looking mammoth two-faced Back lit replica model of the Blackberry phone surfaced on Mahim Causeway Mumbai. It was 18 feet in height and weighed 70 kilos. The Agency (Portland) managed to rotate the piece 360 degrees round the clock.
Portland Team: Reshmy Warrier, Prakash Upadhyaya
Start Date: 14 Feb 07
Smart Sleek Small Stylish is the tag line of the new Blackberry Pearl by Airtel. Being the first to launch this new phone, Airtel wanted the launch of this model to be anything but Small. A true to life looking mammoth two-faced Back lit replica model of the Blackberry phone surfaced on Mahim Causeway Mumbai. It was 18 feet in height and weighed 70 kilos. The Agency (Portland) managed to rotate the piece 360 degrees round the clock.Portland Team: Reshmy Warrier, Prakash Upadhyaya
Start Date: 14 Feb 07
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