Sky Battles on the Ground

A JUXTAPOSITION OF 2 ARCH RIVALS ...

AND...JET CHANGES ITS CREATIVE....ON 20TH APRIL 07

KINGFISHER COMES UP WITH A CHEEKY COUNTER COPY ON 21 APR 11.30 AM !

JET GETS ON THE DEFENSIVE MODE & CHANGES ITS CREATIVE ON 23 APR 07

KINGFISHER CONTINUES THE CHASE..

Portland Team: Reshmy Warrier & Prakash Upadhyaya

Survey: 70 nos.

Respondent Profile: 18-35 Years, From Outside the Ad Industry, Resident of Mumbai
•72% of respondents / 50 people have heard of the billboard war before the survey.
•The most common source has been via Mail Forward (66.6%)
•41% believed that the Advertising Rocked! While around 29% felt it was not in the right spirit. Another 12% found it unethical and 12% found it to be funny.
•57% of the Respondents / 40 people did not believe that KFA had made JA change
•93 % of the Respondents / 65 people found Outdoor Advertising as an effective Medium