The campaign had live demonstrators flutterring balloons and festival lights flickered away on a replica of the Gateway of India.
Airtel was voted as the best cellular service in Mumbai city by a recent survey conducted by Telecom Regulatory Authority of India (TRAI). And this called for a celebration.
The Client & the Agency went beyond a mere static appeal by transforming the Mahim Causeway space into a live stage. A gigantic festively adorned Gateway of India in the background bonded the brand with the city. Red balloons fluttered in the skyscape and two huge cut outs of the model were placed in such a way as to cater to both morning and evening traffic. The Agency's activation team also pitched in with a live balloon
show to further catch the passer by's attention.
Portland Team: Reshmy Warrier, Prakash Upadhyaya
Start Date: 7 Mar 07
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